India is a land of diversity, and this is reflected in its toy industry as well. From traditional wooden dolls to high-tech robots, from educational puzzles to action figures, the Indian toy market offers a wide range of products for children of all ages and interests. The toy industry in India is also one of the fastest-growing sectors in the country, with a projected value of US$ 3 billion by 2028.
This growth is driven by several factors, such as rising incomes, growing awareness of the importance of play, increasing number of children, government initiatives, and e-commerce boom.
In this blog, we will explore the top 10 toy companies in India, based on their market share, product portfolio, innovation, and customer satisfaction. These companies are not only catering to the domestic demand, but also making a mark in the global toy scene.
List of Best Toy Companies in India
1. Funskool India Ltd
Funskool India Ltd. is one of the best toy companies in India, with a history of over three decades in the toy industry. It has brought joy and learning to millions of Indian children by introducing them to world-class toy brands, such as Hasbro, Lego, Ravensburger, and Tomy. Funskool offers a wide variety of toys, ranging from board games and puzzles to educational and developmental toys. Funskool’s toys are designed to be fun, safe, and stimulating, enhancing children’s cognitive and motor skills.
Funskool also has its own in-house research and development team, which creates innovative and original toys that cater to the specific needs and preferences of Indian children. Funskool is constantly evolving and adapting to the changing trends and demands of the toy market, collaborating with global partners and seeking feedback from parents and educators.
- Website: funskoolindia.com
- Contact Number: +91-44-30262626
- Email: ho@funskool.co.in
- Address: Tarapore Towers, 6th Floor, 826, Anna Salai, Chennai, Tamil Nadu, India
2. Mattel Toys India Pvt. Ltd
Toy Zone Impex Private Limited stands out as a distinguished player in the Indian toy manufacturing industry. With a rich history dating back to its inception in 2002, the company has carved a niche for itself by offering a diverse range of educational toys, action figures, dolls, and building sets. These products are designed to cater to children aged 2 to 12, fostering creativity and learning through play. The company’s commitment to quality and innovation is evident in its extensive product lineup, which includes over 51 categories of toys and more than 1,000 variants.
Toy Zone Impex has also forged strategic partnerships with leading companies such as Disney, Warner Bros, Cartoon Network, Viacom 18, Mattel, Green Gold, and Black White, further solidifying its position in the market.The operational excellence of Toy Zone Impex is supported by its robust in-house manufacturing capabilities, which include moulds for more than 7,000 toys.
- Website: https://toyzone.in/
- Email: support@toyzone.in
- Contact Number: 1800-102-5905
- Address: Z6 Rajouri Garden, Delhi, 110018
3. LEGO India
LEGO India is a branch of the LEGO Group, the world’s leading manufacturer of building toys. LEGO is famous for its colourful and interlocking plastic bricks, which can be used to construct anything from simple models to complex structures. LEGO’s toys are based on the philosophy of “learning through play”, encouraging children to be creative and problem-solve.
LEGO’s toys come in various themes and levels of difficulty, such as City, Star Wars, Harry Potter, and Technic, catering to different age groups and passions. LEGO’s toys are not only fun and educational, but also sustainable and environmentally friendly, as the company aims to use 100% renewable materials by 2030. LEGO also engages with its fans and customers through initiatives such as LEGO Ideas, LEGO Club, and LEGO Certified Stores, creating a sense of community and collaboration among LEGO enthusiasts in India.
- Website: lego.com/en-in
- Contact Number: 180012388453
- Address: LEGO® Customer Service Executive Centre, Off-701, The Capital, G- Block, Bandra Kurla Complex, Bandra (E), Mumbai, Maharashtra – 400051, India
4. Hamleys India
Hamleys India is the Indian arm of Hamleys, the oldest and largest toy retailer in the world. Hamleys has been delighting children and families in India since 2010, with its flagship store in Mumbai and over 100 stores across the country. Hamleys offers an unparalleled toy-shopping experience, with a wide range of toys from local and international brands, such as Funskool, Mattel, LEGO, and Hasbro. Hamleys’ stores are designed to be interactive and lively, with toy demonstrations, games, and events, creating a magical atmosphere where children can explore, play, and dream.
Hamleys’ toys are carefully selected and tested to ensure quality and safety, earning the trust and loyalty of customers. Hamleys also organises regular promotions and offers, making every visit to its stores a special and memorable occasion. Hamleys’ vision is to be the best-loved toy shop in India, sparking imagination and creativity in children through the power of play. Making it one of the top toys manufacturing companies in india.
- Website: hamleys.in
- Contact Number: 8080 847 8474
- Email: support@hamleys.in4
- Address: Reliance Brands Limited, 5th Floor, Court House, Lokmanya Tilak Marg, Dhobi Talao, Mumbai City, Maharashtra – 400002
5. Simba Toys India Pvt. Ltd
Simba Toys India Pvt. Ltd. is one of the top toy companies in India, with a strong presence in the toy market since 2005. It offers a wide range of toys that entertain and educate children of different ages and interests. Whether it is dolls, action figures, outdoor playsets, or musical instruments, Simba’s products are designed to stimulate imagination and creativity in children. Simba Toys India also ensures that its toys are of high quality and safety, meeting international standards and regulations.
Simba Toys India sets itself apart from other toy companies by its commitment to innovation and child development. It works with experts in child psychology and development to create toys that support various aspects of children’s growth, such as cognitive, social, and emotional development.
Simba Toys India also conducts continuous research and feedback to stay updated with the changing needs and preferences of Indian children and families. Simba Toys India aims to delight children and families with its innovative and engaging products that make playtime fun and meaningful.
- Website: https://india.simba-dickie-group.com/
- Contact Number: + 91 22 40023913
- Email: info.india@simbatoys-me.com
- Address: B1-002, Ground Floor, Boomerang Building, Chandivali Farm Road, Andheri (E), Mumbai – 400072, India
6. MRF Toys
MRF Toys, a division of MRF Limited, is a leading toy making companies in india, and also games in India. It has a diverse product range that caters to children from various backgrounds and age groups. MRF Toys offers toys that are affordable without compromising on quality, making it a favourite among parents looking for value-driven toy options. MRF Toys also emphasises on safety and durability, ensuring that its toys can withstand rough play and last for a long time. MRF Toys leverages its expertise in materials and manufacturing processes to deliver toys that are not only fun and entertaining but also safe and reliable.
MRF Toys also partners with retailers and distributors to expand its reach and bring joy to children across India. MRF Toys fosters a culture of play and exploration among children, encouraging them to discover new things and express themselves through toys.
- Website: funskoolindia.com (Funskool is parent company)
- Contact Number: +91-44-30262626
- Email: ho@funskool.co.in
- Address: Tarapore Towers, 6th Floor, 826, Anna Salai, Chennai, Tamil Nadu, India
7. Frank Educational Aids Pvt. Ltd
Frank Educational Aids Pvt. Ltd. is a pioneer in creating educational toys that make learning fun and engaging for children. It offers a range of products that stimulate curiosity and cognitive development in children, such as alphabet puzzles, science kits, math games, and art and craft sets. Frank Educational Aids focuses on learning through play, making it a preferred choice for schools and parents seeking educational toys that align with curriculum standards.
Frank Educational Aids also maintains a high standard of quality and innovation, making a positive impact on children’s learning experiences across India. Frank Educational Aids works closely with educators and child development experts to develop toys that cater to diverse learning styles and abilities. Frank Educational Aids also encourages children to explore, experiment, and discover the world around them through interactive and hands-on activities, laying the foundation for a lifelong love of learning.
- Website: frankedu.com
- Contact Number: +91-120-4334196/4147225
- Email: info@frankedu.com5
- Address: A-39, First Floor, Sector-64, NOIDA, Gautam Buddha Nagar, Uttar Pradesh, PIN- 201301
8. Tupperware India Pvt. Ltd
Tupperware India Pvt. Ltd., known for its innovative kitchenware, also offers a range of toys that encourage imaginative play and sensory exploration in children. From play kitchens to building blocks, Tupperware’s toys are built to withstand rough play while stimulating creativity and motor skills in children. Tupperware India also ensures that its toys are of high quality and safety, earning the trust of parents who want to provide enriching play experiences for their children.
Tupperware India also stands out from other toy design companies in India by its focus on durability and innovation, making it a preferred choice among families seeking high-quality toys in India. Tupperware India also creates opportunities for families to come together and engage in meaningful play experiences through its network of consultants and retail partners. Tupperware India also remains responsive to evolving trends and preferences, delivering toys that inspire imagination and foster development in children of all ages.
- Website: tupperwareindia.com
- Contact Number: 18001036678
- Email: care@tupperwareindia.com
- Address: Tupperware India Pvt. Ltd., 1A, Udyog Vihar, Sector 18, Gurgaon – 122001, Haryana, India
9. Chicco India
Chicco India is one of the biggest toy companies in India, with a presence in over 100 cities and towns across the country. It is a subsidiary of the global baby care brand Chicco, which has been serving the needs of parents and children for over 60 years. Chicco India offers a diverse range of toys that promote early childhood development, from plush toys and rattles to activity centers and musical toys. Chicco India’s products are crafted with input from child development experts, such as paediatricians and child psychologists, to ensure they meet the needs of growing children at different stages.
Chicco India’s toys are not only fun and entertaining, but also educational and functional, enhancing children’s cognitive, motor, and sensory skills. By incorporating elements of play-based learning into its toys, Chicco India encourages children to explore their interests, develop new skills, and build confidence in themselves. Chicco India’s vision is to be the best partner for parents in nurturing their child’s potential, providing them with the tools and resources they need to raise happy and healthy children.
- Website: chicco.in
- Contact Number: 8310671846
- Email: chiccoindia@artsana.com
- Address: Emiza Supply chain Services Pvt Ltd Survey No 100/4,Billankote Village, Sompura hobli, Nelamangala Taluk, Bengaluru Karnataka (29)– 562111.
10. Little Genius Toys Pvt. Ltd
Little Genius Toys Pvt. Ltd., based in Greater Noida, India, is a beacon of innovation in the wooden educational toys industry. With a commitment to eco-friendly practices, they design and manufacture an array of wooden toys that serve as educational tools for children. Their product range includes puzzles, games, and Montessori school products, all crafted to aid in the development of brain power and hand-eye coordination.
Recognized for their quality and educational value, Little Genius Toys strives to modernise educational methods and provide effective means of learning through play. Their dedication to creating stimulating learning environments is evident in their comprehensive catalog of products that cater to both children with special needs and those seeking cognitive development.
- Website: littlegeniustoys.in
- Email: contact@littlegeniustoys.in
- Contact Number: +91-9810105063, +91-120-6542219
- Address: J-3/60, D.D.A. Flats, Kalkaji, New Delhi-110019, India
Conclusion
The toy industry in India is a vibrant and dynamic market, with a variety of products catering to different needs and preferences of children. The market is driven by factors such as rising incomes, growing awareness, increasing population, government initiatives, and e-commerce boom. The market is also witnessing a shift from traditional to tech-savvy toys, an emphasis on educational and creative toys, a surge in domestic production, and a global appeal. The top toy companies in India are Funskool, Lego, Mattel, and, among others, who offer quality and innovative toys for children of all ages. The top 10 toy companies in india are expected to grow at a rapid pace in the coming years, as it offers immense opportunities for both manufacturers and consumers. The toy industry in India is not just a business, but a source of joy and learning for millions of children.
